Privacy

Privacy Policy

Last updated: 18 July 2025

At Fitting Room, your privacy matters. This Privacy Policy explains how we handle image, store, and order data through our Shopify theme app extension and Instagram integration, which function as a virtual try-on widget and AI-powered customer support assistant.

1. Information We Collect

We collect and process the following:

  • User-Uploaded Image: The photo provided by the shopper to generate a try-on preview.
  • Product Image: Clothing product images retrieved directly from the merchant’s product page.
  • Store Information: Basic store details (e.g., store name, store email, store domain) required for app operation.
  • Order Data: Limited order and customer information (such as order ID, order status, customer name, email, and purchased items) necessary to support try-on experiences, customer service, and usage analytics.
  • Usage Data: Anonymous, non-personal data used for feature usage tracking and service improvements.

2. How We Use This Information

We use the above data to:

  • Generate a virtual try-on preview for the shopper in real time.
  • Deliver an intuitive, lightweight widget and IG DM experience.
  • Power automated customer support features (e.g., answering order or product questions in Instagram DMs on behalf of the merchant).
  • Show merchants insights and analytics about virtual try-ons, conversions, and feature usage.
  • Maintain app functionality and resolve technical issues.
  • Analyze anonymized usage data to improve the widget and support experience.

3. Data Storage & Security

  • All data transmissions are secured using modern encryption protocols.
  • Uploaded user photos and product images are deleted immediately after the try-on session is complete.
  • Generated try-on images are stored temporarily and purged at the end of each calendar month.
  • Order and customer data are accessed only as needed to provide in-app features and are not stored longer than necessary.
  • We do not sell or share any identifiable user, customer, or merchant data.

4. Data Sharing

  • We do not share personal data with third parties.
  • We may share anonymized, aggregated metrics (e.g., number of try-ons or order conversions) for analytical purposes.
  • We only disclose data if legally required.

5. Data Retention

  • User-uploaded images and clothing product images are deleted immediately at the end of each try-on session.
  • Generated try-on images are stored securely and purged monthly.
  • Order and customer data are retained only as long as required for merchant analytics or customer support, and are regularly deleted.
  • Merchants may request deletion of any retained data at any time by emailing martin@fittingroomofficial.com.

6. Your Rights

You have the right to:

  • Request access or correction to your store, order, or customer data
  • Request deletion of any retained try-on or order-related data
  • Withdraw data processing consent at any time

7. Contact Us

If you have questions about this Privacy Policy, please reach out:

Fitting Room
📧 Email: martin@fittingroomofficial.com
🌐 Website: www.fittingroomofficial.com